As we come out of lockdown, now is the time to take a good look at your systems. Are your business communications saving you time or costing you money? Slow systems that are not fit for purpose is one of the biggest costs to businesses. Those tasks that require duplication of work and manual input of data. Not only do they slow down your processes, but also leave you open for manual input error and potential lost sales.
We have written previously about the benefits of VoIP and moving your business telephony to the cloud. But have you considered the next step in consolidating your systems – integrating phone systems with your communications platform such as Microsoft Teams, or CRM and other business critical applications?
How do unified communications work?
Unified communication and collaboration (UCC) is the bringing together of your telephone and communications systems. One cloud-based platform handles everything and you save time and money, and increase productivity and profitability. Imagine all your VoIP telephone communications methods – voice and video – syncing with your CRM and sales-led software. VoIP and CRM both complement each other and enhance each other’s performance.
What are the benefits of unified communications?
- Cost-saving: running one system instead of two is usually far more cost effective. You already have a phone system and a CRM so by consolidating them, your systems will become more streamlined too. Plus VoIP alone is cheaper and more reliable than traditional telephone systems.
- Increased productivity: one of the advantages of VoIP systems is the flexibility they offer. No more dashing to pick up a phone – calls can be routed wherever you need. You need never miss another call! You’re running one system, so all your data is synced. There’s no need to come out of one system and go into the other. This also means there’s less chance of manual data entry leading to errors and therefore loss of sales.
- Customer satisfaction: your existing customers numbers are linked from phone to CRM. Whoever picks up a call from an existing customer can see exactly who is calling and greet them personally. All their history and details will be to hand instead of having to pull up the data from elsewhere which may have entries missing or some concerning the wrong client. Integrated systems allow transparency on customer records because it’s clear to see frequency and duration of calls.
- Data Analysis: marketing teams can drill down into sales calls made and look for patterns of best call times, most effective communications methods and the success of campaigns. Managers can look at call volume and see how effectively their teams are performing. It’s also easy to see those times when clients pick up less and managers may then rearrange workflows or staffing levels accordingly.
There are several options available for consolidating your calls and CRM systems and the landscape for UCC is evolving rapidly. To find out how compatible your existing systems are, or to discuss how to integrate the two, please give us a call and we’d be happy to go over some options and prices with you.
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